Chapman Law Review
PLAYING IN THE VIRTUAL ARENA: AVATARS, PUBLICITY, AND IDENTITY RECONCEPTUALIZED THROUGH VIRTUAL WORLDS AND COMPUTER GAMES
11 Chap. L. Rev. 465 (No PDF) Chapman Law Review Spring 2008 Symposium Issue Publicity Rights in Bytes: Contemporary Issues in Entertainment and Sports Law Article Panel 2: Publicity Rights in Entertainment: From Second-Life to the Afterlife PLAYING IN THE VIRTUAL ARENA: AVATARS, PUBLICITY, AND IDENTITY RECONCEPTUALIZED THROUGH VIRTUAL WORLDS…