Chapman Law Review
REPUTATION LIFE CYCLE: THE CASE OF FRANCHISING
13 Chap. L. Rev. 1 Chapman Law Review Fall 2009 Article REPUTATION LIFE CYCLE: THE CASE OF FRANCHISING Uri Benoliel [tippy title="*" header="off"]Assistant Professor, Academic Center of Law & Business. J.S.D., University of California, Berkeley, 2006; LL.M, Columbia University, 2005; LL.B., Hebrew University of Jerusalem, 2003. This Article greatly benefited from…